More DIY dress design

Fashion & Beauty Published on 7 February 2008 in Fashion & Beauty

Last fall we covered StyleShake, a site that lets consumers design their own dresses, and recently we came across a like-purposed site called Studio 28 Couture.

Founded in February 2007, Studio 28 focuses on dresses that have vintage appeal. Customers begin by selecting a bodice style for their dress, followed by the skirt style. They can then choose from more than 100 fabrics and trims, including many antique-style florals and prints. The resulting dresses are made individually in the U.S.A. by Studio 28’s seamstresses from 100% cotton fabric, and each dress's USD 200 price includes one free alteration. Those unsure of what they want can send Studio 28 a full-length photo of themselves, and the company's advisors will offer suggestions on the most flattering styles and colours. Studio 28 also sells a selection of its dresses through retailers near its Pittsford, N.Y., offices.

As we noted in last year's post, it will be nice to see this type of DIY approach brought to other types of clothing, including shirts, pants and swimsuits, as well as ways to enable consumers to monetize what they create. Either way, though, it's further evidence that consumers really do like making—or at least designing—it themselves!

Website: www.studio28couture.com
Contact: customerservice@studio28couture.com

Spotted by: Dan Nice

Comments on this idea:

Have a look of this new website!

Tailormen, a brand of tailor-made clothes for men, has been created by two French people, who have selected for you the best tailors in Shanghai.

In the old French Concession Area in the west side of the Huangpu River, the Chinese tailors have been making clothes with world renowned skills for over 100 years. Nowadays, as Shanghai is undergoing a cultural transformation and booming development, its tailors still provide authenticity and quality in their production to the greatest satisfaction of their clients.

We offer high-quality standard shirts, suits and top coats. The fashionable fabrics have been carefully selected to meet the client’s requirements.

Create your own style and our tailors will assemble your item of clothing. You choose the fabric, enter the measurements, select the design you want and Tailormen takes care of the rest.

Have a look of this new website!
http://www.tailormen.com

Tailormen, a brand of tailor-made clothes for men, has been created by two French people, who have selected for you the best tailors in Shanghai.

In the old French Concession Area in the west side of the Huangpu River, the Chinese tailors have been making clothes with world renowned skills for over 100 years. Nowadays, as Shanghai is undergoing a cultural transformation and booming development, its tailors still provide authenticity and quality in their production to the greatest satisfaction of their clients.

We offer high-quality standard shirts, suits and top coats. The fashionable fabrics have been carefully selected to meet the client’s requirements.

Create your own style and our tailors will assemble your item of clothing. You choose the fabric, enter the measurements, select the design you want and Tailormen takes care of the rest.

Create an orginal fashion idea and win $10,000 (USD)
http://www.bkfk.com/Modules/Competition/Competition.aspx?Section=designit


I have a problem with this being called D.I.Y.
The term is hard enough to Define as it is.
What you are describing here is just *custom tailoring*. It has been around forever, and there is nothing unusual about it. It is how clothing was made before mass merchandisers killed fashion.
True DIY has creativity and diversity. Hopefully site like our fledgeling DIY-Fashions.com will be able to showcase real DIY, so the general public will learn the difference and the imposters can find another descriptive term.

cool

You can become a fan of Studio 28 on facebook and recieve updates: http://www.facebook.com/pages/Studio-28-Couture

We offer a similar DIY concept. Almost anybody can now design their very own swimwear collection. For more information, please visit us at
http://www.brazilian-bikinis.net/

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