Catering to office workers (read: moneyed professionals stuck in office parks) is hot, and we think Onsite HairCuts is a great example. Their slogan: "Need a quality haircut but don't have time to waste? We bring the salon to you!"
Imagine a mobile salon (the company owns three converted Winnebagos) showing up at corporate parking lots in the Valley, welcoming employees from companies like Cisco, eBay, EA, Genentech, Google, NVIDIA, and Yahoo! who have booked their appointment online. At some stops, the salon is open to the general public, too.
And while we're at it: CA's Onsite Dentist ("We make going to the dentist easy"), who also caters to office workers too busy to leave their cubicles for too long, warrants your attention as well. It's a pop-up world out there.
Opportunities
Springwise has a weakness for new business ideas on wheels (three in this edition alone!), bringing the goods or even the 'production facility' to the office or home, as they neatly capitalize on the ongoing convenience trend (or the trend of squeezing more productivity out of employees ;-). Fact is that office parks offer a captive and sophisticated audience, and that these days, there are very few services that can't be built into a van! Who's next?
Haha I could see going in for a teeth cleaning... but a mobile dentist? That, in my mind, get filed away next to my feelings toward the guy that sell tacos out of his commercial van in parking lots.. I mean I hardly trust my dentist and he's my uncle, I don't think I will be real excited about the mobile dentist. I see the theory behind it, and with good presentation, it may work but I think that dentistry is a little to personal for people to entrust to just anyone. It's worth a shot though