Touted as Europe's first beauty testing program, recently launched Brand New You Tube sends subscribers a tube full of beauty products to test. (The venture is related to Brand New You magazine, not YouTube.)
Customers sign up for GBP 20 + 4.95 shipping and handling, and are promised at least four beauty products worth a total of GBP 80 or more, delivered to their door. Brands that have signed up so far include Nivea, Lush, L'Oreal, Elizabeth Arden and L'Occitane en Provence. The price seems a bit steep, especially since customers are required to fill out a questionnaire about the products before receiving a new tube. In that sense, previously featured SheSpeaks is a better deal for consumers: that program rewards participants with free products in exchange for their valuable feedback.
But the idea is good, and ripe for introduction to other countries and products. If you'd like to take the concept a step further, why not set up a tryvertising intermediary for a number of product categories, working for well-known and up-and-coming brands in each category, taking care of logistics and providing them with the consumer insights they need? (Related: Sampling salons for cosmetics.)
Website: www.brandnewyoumagazine.com/bnytube
Contact: info@brandnewyoumagazine.com
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Hi Londonbeautyexpert,
Thank you for your comment! I can't believe we missed that. It does indeed seem to be a carbon copy of NewBeauty's TestTube. Not very innovative...
Readers -- apologies for our slip-up, and for the original concept, please check out:
http://www.newbeauty.com/testtube.aspx
You are both about three decades behind the times! Cosmetique Beauty Club has been doing this since the early 70s. Members who signed up got full-size, brand-name beauty products and were even able to choose exactly what colors they wanted. I have not kept up with Cosmetique, so don't know exactly what the company is doing now, but just wanted to let you know that innovation isn't new either!!!
Similar concept, using "members" for feedback & for grass root marketing.
"Tremor is a marketing service - powered by The Procter & Gamble Company - that develops teen word-of-mouth marketing programs. Tremor is a marketing group that recruits teens to help develop exciting and relevant product ideas and marketing programs that teens want to talk about.
Tremor works with companies in industries like entertainment, fashion, music, food, and beauty. Our Members are directly involved in the creation and launch of these companies’ ideas and programs to build word-of-mouth among teenagers."
This is a blatant rip-off of the NewBeauty magazine TESTTUBE program which began over a year ago and now has over 20,000 members. I subscribed six months ago when I read about it in the Washington Post!
Pathetic copycats have no place on this web site!
londonbeautyexprt | June 13, 2007 5:15 AM