Google window decals link online & off for popular retailers

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Every day it’s a little less clear where the online world begins and the offline world ends—or vice versa. Case in point: a new effort just launched by Google uses window decals to help the most searched-upon local retailers forge online connections from the bricks-and-mortar store.