Flavored parking tickets for sensory advertising

Flavored parking tickets for sensory advertising

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Taste-based advertising is not a new frontier for marketers – in the past we have seen First Flavor’s Peel’n’Taste strips, while Wrigley’s has already used its mint gum flavor on parking tickets. Following in a similar vein, Brazilian company GrupoFourMidia is now including a variety of tastes and smells on parking tickets across the country.