How to broaden your customer base if you’re an airline? Remedy people who are too afraid to fly. Back in 1997, Virgin Atlantic started offering courses for fearful flyers. The courses—which are GBP 199 for a full-day session—are reputed to have an extremely high rate of success. Aiming to replicate that success for a much larger crowd of anxious travellers, Virgin Atlantic just launched its first iPhone app: Flying Without Fear.