Move over, Betty Crocker! Martha Stewart types who want to wow their friends and family with delectable baked goodies fresh from their own ovens can now whip up a batch of Sprinkles Cupcakes—the trendy Beverly Hills cupcakes made famous by such celebs as the cast of Desperate Housewives and Oprah Winfrey—from a prepared mix.
Available in red velvet, dark chocolate, vanilla and lemon, Sprinkles Cupcake Mixes are made from the highest quality ingredients, including Callebaut cocoa and Nielsen-Massey vanilla. Kits come complete with Sprinkles’ signature ‘Modern Dots’ decorations and a recipe for frosting. Packaged canisters retail at USD 14 and can be purchased via sprinklescupcakes.com or from Williams-Sonoma. Each yields about a dozen cupcakes.
While new Sprinkles Cupcakes locations are slated to open in several major cities across the country, the mix product provides customers across the US with a chance to literally get a taste of what the hype is all about. More than that, the concept is another shining example of one of our favourite mantras: everything can be upgraded! If customers are willing to spend top dollar for haute cupcake batter, enterprising food & beverage manufacturers should be asking what else can be upgraded with similar sophistication.
Website: www.sprinklescupcakes.com
Contact: eat@sprinklescupcakes.com
Spotted by: Susanna Haynie