The line between kid and adult beverages began to blur a few years ago, when vintners began offering wines in Tetra Paks resembling juice boxes. Now, the confusion goes the other way with First Blush's Cabernet, Merlot and Chardonnay fruit juices. First Blush varietal grape juices are alcohol-free and entirely suitable for kids, with no added sugar or preservatives. Like wine, however, they're also full of polyphenol antioxidants. Launched last May, the drinks are available in upscale grocers such as Whole Foods and Wild Oats, along with delis and restaurants in select states nationwide. Retail pricing is about USD 4 for each 16-ounce bottle.
Juice is already well-entrenched in the world of 'snobmoddities', as we've noted before. But rather than focusing on organic ingredients, as so many others are currently doing, First Blush takes a different approach with its use of grape varietals. It just goes to show: not only can everything be upgraded, but there's usually more than one way to do so!
Website: www.firstblushjuice.com
Contact: sales@firstblushjuice.com
Spotted by: Martina Meng
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This is such a great idea - I've been wanting it to happen for ages [around the time I get to the question of whether to have a third drink or not]. Love the taste of premium wine but after a while you just don't need more alcohol.
I first tasted unfermented Cabernet juice in Argentina several years ago, at harvest time. It was absolutely delicious, and I wondered at the time why nobody was bottling varietal grape juice. This is great!
There are an ever-increasing number of vineyards producing varietal grape juice. SweetwaterCellars.com probably has the largest selection.
Well i am a second year Marketing Communication student at the University of Johannesburg and i get monthlty briefings from trendwatching, i hane never heard of MonaVie and it sounds interesting and could attract an exclusive Target Market in South Africa. If i had the money today i would order 10 000 of them and TRVERTISE it in my country. I am certain that the middle class earners wouldn't mind a morning quench of MonaVie... it was just a thought
I represent a logistics service provider in Nigeria. We are desirous of becoming a country distibutor of your product FIRST BLUSH juice and other products in Nigeria.
We therefore wish to know what it takes to do this.
We look forward to having your response.
Thank you
Joshua Luji | April 22, 2008 7:06 PM