Residents and visitors in the Bay Area who want to expand their culinary expertise and sharpen their palates can brush up on their cheddars and bleus at the Cheese School of San Francisco. The school’s curriculum ranges from Cheese 101 courses—Basic Cheese Primer; Cheese Selection, Storage and Service and Cheese and Wine Pairing—to core studies by region and specialized classes in Fondue, Pub Tasting: Cheese and Beer, Farmstead Cheesemaking, Ga-Ga for Goat, Raw vs. Pasteurized: Fact and Fiction and Extreme Cheese.
Taught by a faculty of esteemed cheese connoisseurs, individual classes are USD 60 per person, with a discount for taking a series, such as Cheese 101. The school also hosts special seasonal events, such as the St. Patrick's Day special on cheese and beer, and drop-in nights, which offer a sampling of cheeses and cheese knowledge for a reduced rate and without the need for reservations. In addition, the Cheese School is available for private and corporate events, and courses can even be brought to other venues. Gift certificates are also available.
Like other status skills, a culinary knowledge of cheese is hardly an essential life skill, but rather a sophisticated and leisurely pursuit. The Cheese School is based in San Francisco and is (obviously) limited to cheese, but there's no reason this concept couldn't take off in other areas where consumers with a lust for knowledge are looking for expertise to wow their friends and associates with. For related examples, check out trendwatching.com’s briefing on status skills.
Website: www.cheeseschoolsf.com
Contact: www.cheeseschoolsf.com/contact
Spotted by Tina Riter
I definitely see a market here for all kinds of businesses to expand into running classes on the side, whether as an extra stream of revenue or simply a way to promote their own products/services.
Reading this has made me want to eat some cheese! I wish I lived in San Francisco, then I would take a class at the Cheese School. Yum!