Sign in to view
member only content

Benjys Delivered is a service that definitely delivers: it’s a fast growing ‘mobile pop up’ business owned by Benjys, one of the biggest sandwich retailers in the UK. Fully equipped vans unfurl into actual sandwich and coffee shops, delivering sandwiches, salads, hot pies, snacks and bean-to-cup speciality coffees to hungry office workers in food and beverage challenged business parks. Nationwide opportunities are available for potential ‘vanchisees’ in the UK. At a franchise fee of GBP 15,000 (USD 27,665/EUR 22,070) per franchise, more than 114 new vanchisees took to the road last year, and there are now five permanent hubs in London, Birmingham, Manchester and Portsmouth.

Opportunities

We’re spotting more and more mobile concepts bringing previously unheard of levels of quality, freshness and variety straight to consumers and office workers, from coffee, fruit juices and sandwiches, to piping hot pizza and even the latest fashion. Now that the technology is here, and creative thinking can be turned into relevant pop-up services, there’s no excuse for you not to hit the road, whether you’re in Sao Paulo or Sydney, and be where your customers actually want you to be. Update: Unfortunately, Benjys has gone into administration. From an article in the Telegraph (dated 6 February 2007): “Benjys had a turnover last year of £33m and had ambitions to open 250 stores. However, its 65 outlets were hit by increased competition and mounting debts.” We still like the concept, though!