Forget S/M/L — mens’ tailored fashion comes with up to 50 size options

Forget S/M/L — mens’ tailored fashion comes with up to 50 size options

ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Life Hacks', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Style & Design', 'article', 'article-industry-impression', {nonInteraction: true});

With consumers turning to the web to buy clothes, e-retailers are continually looking for ways to make sure they can get items at the right fit without trying them on. So far, these efforts have been aimed for the most part at women — take the InStyle Essentials range, for example, which lets customers browse tops by bra size. Now two startups — Stantt and Threadmason — are hoping to put an end to ill-fitting men’s shirts by offering a wide range of sizes and shapes to replace the standard small, medium and large options.

Spotted another good idea???
Join our network and earn rewards

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Remove

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Remove

Update

Read Next:

Join the Discussion