With consumers turning to the web to buy clothes, e-retailers are continually looking for ways to make sure they can get items at the right fit without trying them on. So far, these efforts have been aimed for the most part at women — take the InStyle Essentials range, for example, which lets customers browse tops by bra size. Now two startups — Stantt and Threadmason — are hoping to put an end to ill-fitting men’s shirts by offering a wide range of sizes and shapes to replace the standard small, medium and large options.
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