From Wal-Mart, jewelry with a traceable story

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Eco-conscious consumers may be acutely aware of the environmental impacts of many of the products they use, but jewelry is not often among them. A new line of gold and silver jewelry offered by none other than Wal-Mart, however, is designed to deliver affordable, quality jewelry that can be traced back to the sustainable mine it came from. Between the clearing of vegetation, blasting of rocks and processing of ore, the mining of metals and gemstones can have very negative effects on the environment. Every single gold ring that’s made, for example, generates approximately 20 tons of mining waste, Wal-Mart says, while processing gold ore uses “thousands of gallons of cyanide.” With such facts in mind, Wal-Mart–the largest retailer of jewelry in the world, it claims–has established a jewelry sustainability group that aims to provide jewelry with less of an impact on communities and the environment.

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