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As the music streaming industry becomes more and more saturated, startups are coming with new ways to entice music fanatics. We have seen a music discovery app let users virtually invest in the best emerging talent, and a streaming platform promote individual albums with unique apps full of engaging content. Edge Music is a music video streaming app that rewards fans just by watching.

Users can view music videos on-demand, and create custom playlists of their favorite artists. They can also tune into the app’s handpicked, expertly curated channels. When a user signs up, they receive 2000 points. Then, for every 50 percent play-through they receive 200 points, and for every 100 percent play-through they are rewarded 400 points. They can even get bonus points by sharing music videos with friends. The points enable viewers to redeem concert tickets, memorabilia, festival passes, and more from the Edge Music Store.

Subscriptions start from USD 9.99 per month, and a portion of each fee goes to charitable causes to help keep music education in schools and communities. How else can music streaming be gamified?