Gender-based cereal is designed to improve sex life

Gender-based cereal is designed to improve sex life

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Most health food brands are marketed with a focus on what they can do for consumers’ weight, muscle or overall wellbeing. But what about sexual health? We’ve already seen The Icecreamists’ libidio-boosting Sex Pistol ice cream, and now Sexcereal is a breakfast wholefood designed to improve the sex lives of men and women, with distinct versions for each gender.