Music fans paid to create videos for their favourite bands

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Whether it’s a consumer product or a piece of music, there’s much to be said for allowing fans to have a say in how it’s designed and marketed. Just as Dutch media entrepreneur John de Mol turned to the crowds last year for help creating the next reality-show hit, so brand-new site Genero.tv is relying on music fans to create the next winning videos for a variety of participating bands.

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