Location-based app uses peer pressure to motivate users

We’ve seen countless initiatives set up to motivate people into completing tasks they may otherwise shy away from. Take SmartyCard’s website that rewards kids with tangible prizes for completing educational games, or Switch2Health, who use a reward-based scheme to motivate children to exercise. However, when choosing how to best motivate an older audience, German-based GetUpp have taken a different approach, focusing on peer pressure rather than rewards.