Analytics tools help music bands uncover local demand

If a music band’s fans are essentially its customers, it stands to reason that the band should make every effort to understand and please them. That can include maintaining close contact through a band-specific iPhone app or band-management tool, but sometimes, there’s no substitute for good, hard analytics. That’s where Finnish GigsWiz comes in, with tools designed to give bands new insight into where their biggest fans are and what they want to hear.