Girls night out in Second Life

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While many brands are racing to set up a brand space in Second Life (see: Aloft, American Apparel, Telus), iVillage is taking a different approach. Starting today, the online community for women will be hosting a biweekly Girls Night Out in Second Life. Every two weeks a different curator will lead a group of iVillage members on a tour through the metaverse, showing them interesting locations and letting them meet some of Second Life’s most remarkable residents. Tours will also include music events, discussions and tutorials.

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