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Gothenburg offers free bikes for six months to get local population cycling

For all the efforts of bike to work schemes and cycle lanes, it still remains a significant challenge to encourage those who have never biked to ditch their cars. Identifying that much of the problem comes from a reluctance to break an established way of life, alongside a belief that bikes are impractical for certain tasks, the city of Gothenburg in Sweden has launched project Testcyklisterna — offering residents free bikes which they can own for half a year.