Gym classes cost less the more users work out

Getting consumers to exercise is already a difficult task and it isn’t helped by the typically high entry prices of gyms and workout sessions. While the world is suffering from inactivity and obesity, gyms are raking in over $75 billion globally. Ideas such as Peloton‘s live gym class streaming enable exercisers to work out at home, but now San Francisco’s Fitmob is aiming to incentivize fitness class attendance by cutting the price for every extra session taken each week.