Health food deals site uses medical records to personalize offers

Health food deals site uses medical records to personalize offers

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Regular readers of Springwise may have recently seen our coverage of Kroger and Safeway’s new personalized discount schemes, which offer individualized prices for products based on shoppers’ purchase histories. Now a grocery products store in the US will soon be launching Zipongo Life, enabling users to receive personalized daily deals on health foods which take into account their medical records.