Hellmann’s delivers cooking lessons on demand via WhatsApp

Hellmann’s delivers cooking lessons on demand via WhatsApp

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Telecom & Mobile', 'article', 'article-industry-impression', {nonInteraction: true});

Regular readers of Springwise will know that the Brazilian arm of Hellmann’s mayonnaise is determined to find new ways to engage its customer base, whether it’s through NFC-enabled touchscreen shopping carts that deliver meal suggestions as customers walk through the store, or
printing recipes on the back of receipts, tailored their shopping bill. Now it’s returned with WhatsCook, a campaign that helps anyone get instant recipes and cooking advice from pro chefs via the popular WhatsApp messaging service.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update

Read Next:

Join the Discussion