Hertz subsidiary cuts frills and prices

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Airlines proved that passengers are willing to book online and get their boarding passes from airport kiosks if it meant saving money. Now Hertz Rent A Car has applied the concept to its Simply Wheelz budget-priced subsidiary, which debuted in September. Weekend rental rates start at just USD 15 dollars a day and weekly rates start under USD 100. To get those savings, customers must book online and check in via an electronic kiosk at the airport. Customers can choose online from 8 car models. When they arrive at Simply Wheelz’ airport location, they let a self-service rental machine scan the bar code on their printed web reservation. The machine also scans the renter’s driver’s license, and lets the customer select from a few options such as adding drivers, renting a portable GPS system or booster seats for children, after which it assigns a vehicle and prints the rental agreement. Renters can then go directly to their cars. One-way rentals aren’t allowed, minimum rental periods apply and customers don’t receive frequent flyer miles.

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