Finger on the trigger: Sex Pistol ice cream

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});

Premium ice-cream is a highly sophisticated food category that doesn’t shy away from unusual flavours. But none of these stray quite as far from plain vanilla as an x-rated gelato by The Icecreamists that’s touted to have the same charge as a dose of Viagra.