In Brazil, Hellmann’s prints customized recipes on grocery shoppers’ receipts

Last year we wrote about Spanish food brand Gallina Blanca and its initiative to send consumers personalized recipes via Twitter, but recently we came across a like-minded effort that takes the concept even further. Specifically, through a recent ad campaign for Hellmann’s mayonnaise in Brazil, recipes tailored to the ingredients the shopper had just purchased were printed out on the store receipt.