In ‘edible cinema’, coordinating snacks enhance viewers’ experience of the story

In ‘edible cinema’, coordinating snacks enhance viewers’ experience of the story

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There are already plenty of variations out there on the basic cinema — the floating Archipelago Cinema we featured not long ago, for instance — but one we hadn’t seen until just recently is a movie experience that integrates a carefully coordinated sequence of snacks designed to enhance viewers’ sensory experience of the story. Sure enough, London’s Electric Cinema last month featured the first in a series of what it calls “edible cinema”.