In Japan, service guarantees a gift on Valentine’s Day

In Japan, service guarantees a gift on Valentine’s Day

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There’s no doubt Valentine’s Day can place extra social pressure on anyone giving or receiving cards and gifts in honor of the occasion, but in Japan that pressure is particularly acute for men. That’s because Valentine gifts are typically a sign of a woman’s affection over there, causing no small stress for the single men who don’t receive one. Enter Japanese Zipng, whose new Valentine-hoken service aims to provide a sort of “insurance” against the possibility of being overlooked on the day of love.

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