Korean froghurt frenzy

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Dubbed ‘crackberry’ by some, Pinkberry is the latest edible craze to hit West Hollywood. So fanatical are consumers, that they’re willing to line up outside the shop to buy some of its famous yoghurt tang. Pinkberry’s frozen yogurt is made from real yogurt – fermented milk, and that’s it. Unlike many other commercial frozen yoghurts, Pinkberry is sour, tangy, creamy and not overly sweet. Non-fat selections include plain and green tea, flavoured with real green tea powder, and there’s an array of toppings on offer. Sugar lovers don’t go uncatered to with toppings like chocolate chips, cocoa pebbles and cinnamon toast crunch. But the main deal is the heapings of fresh fruit such as mango, blueberries and watermelon. Smoothies are also available.

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