Targeting trendsetting women, Tokyo cafe puts samples on the menu

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Two years ago, we wrote about Tokyo’s Sample Lab, which connected brands with consumers by letting them test and take away new products. The concept was quickly picked up in other parts of the world. Now, the original Sample Lab has reopened as one-of-a-kind marketing cafe targeting Japanese women in their 20s and 30s with free samples in exchange for their visits and views, in a relaxed and informal setting.

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