Brewer taps the local crowds to create a new beer

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});

We’ve already seen several breweries get funded by the crowds, so why shouldn’t they tap the masses for a little product innovation, too? That, indeed, is just what the UK’s Leeds Brewery is doing, with a new promotion whereby local beer-lovers will get to have a say in the creation of a new, special edition ale.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update

Read Next: