New Levi’s jeans are designed for urban cyclists

New Levi’s jeans are designed for urban cyclists

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It’s been interesting to watch the parade of innovations that have emerged to support the rise of bicycling worldwide, and recently we spotted yet another one. Combining elements from two concepts we’ve already seen — Reflective Lace for nighttime safety and the wearable Hiplok for security and portability — the new Commuter series from Levi’s offers jeans that are designed specifically with urban cyclists in mind.