November 22, 2006

As long as our spotters send us spottings like Babyplanners , Springwise will never go out of business. This newborn London-based company has managed to find yet another niche-market waiting to be penetrated: young, hard-working parents-to-be, who are willing to shell out some dough to have others deal with the endless shopping, researching, conflicting advice and general stress and confusion that come with a first-time pregnancy.

As Babyplanners state on their website: “your dedicated babyplanner takes care of all aspects of life concerned with the upcoming arrival: we help you decide what you need and when you need it.” Think sourcing the best baby carrier, create the baby’s bedroom, or pre-selecting and arranging birth prep or parent confidence classes. Planning doesn’t stop there: once the new arrival is safely delivered, Babyplanners will help its clients settle into mother and fatherhood, from putting them in touch with maternity nurses or short-listing nannies/nurseries, to advising on feeding and establishing routines.

Babyplanners offer two programs: the ‘Good’ plan, which contains all the details of the service new parents will want and need, where to secure them, and a timeline of when they need them, and the ‘Great’ plan, which filters products and services based on individual needs, and which then goes on to organize them. The ‘Great’ plan also includes three one-hour, one-to-one sessions, and a 24-hour response email relationship.

With the number of time-starved, well-earning new parents only increasing, this is a great opportunity for any service-minded entrepreneur who’s been through pregnancy, cashing in on hard-earned skills and diaper-stained experience. Tokyo, Paris, New York and Singapore to follow?

Website: www.babyplanners.co.uk
Contact: enquiry@babyplanners.co.uk

Spotted by: Natalie Karneef

 

 

Comments on this idea:

I find it awful! Women need to be more confident and rely on themselves only. A baby is a human to live with, not to plan!

I was a hard working mom when I was pregnant with my 1st child (and second and third and now fourth)...if anything, all that planning and getting ready was the most exciting part and helped on days where I felt so super stressed with work. I could simply daydream about when I'll be heading out to get that perfect baby carriage or outfit.

It surprises me to hear how lazy people can be these days. Will they be planning the birth around their work schedule too?

I am surprised at the negative comments. I think that it is a pretty good idea. I enjoyed doing as much planning as I could, but if you have to work and you have a spouse........somtimes there just are not enough hours in the day.

This could really prove to bring in a profit and I would love to help them market this in the US.

Think it's important to realise that this service is not in any way 'replacing' parents, it's really about helping & assisting...Which is why we posted this idea; there must be thousands of parents-to-be out there looking for independent advice from someone who's been there.

I'm not upset that you posted this Reinier, I just find it unbelievable. If parents-to-be are looking for independent advice that's why there is "What to expect when you are expecting" and other such books. The internet is a wealth of information with parenting blogs and websites, Webmd, and so on.

If parents-to-be say they don't have the time for it...then they simply don't have the time to be a parent.

Interesting piece

I will mention it on my blog 'Serge the Concierge'
I discovered 'Springwise' while checking the new issue of 'Trendwatching'.

When I started my Montclair, New Jersey based 'New Jersey Concierges' service, my thoughts were on productivity but I came to realize that busy professionals also hire me so that they have the time to chill.
This is why I sell my Gift Certificates as 'Give the Gift of Time'.

To go back to my blog, it was started in March 2005 and one thing that has frustrated me is finding quality advertising, content related.
I think that companies such as 'Babyplanners' would be a natural.

Take care

Serge
Biz:
http://www.njconcierges.com
Blog:
http://www.sergetheconcierge.com

Take care

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