Sign in to view
member only content

Not long ago we saw ad agency BBR Saatchi & Saatchi IL tap multiplayer game Diablo III to find its next programmer, and just recently we came across another ad agency with a similarly unconventional strategy. Focusing in this case on the search for a new web designer, Ogilvy Brussels has targeted file-sharing websites and designers trying to get the latest version of Adobe Creative Suite through less-than-legal means. “Ogilvy Brussels is currently searching for a new web designer with fresh ideas and an unconventional style,” the company explains. “But if you’re an unemployed web designer, you probably can’t afford the crazy expensive application suite you need to work.” Accordingly, the firm has uploaded a file that purports to offer Adobe’s popular software package on numerous file-sharing websites including RapidShare, MediaFire, and DepositFiles. Instead of Adobe Creative Suite, however, what those who download the file get is “an appealing job offer at our agency.” After years of relying on human resources to fill open jobs, companies are beginning to seek out candidates where they’re most likely to be found online. How could your tech-savvy brand do something similar?