Sign in to view
member only content

Today’s smoking bans may cramp some consumers’ style, but they’ve also launched a world of new business innovations. Now joining the ranks of ashvertising, social e-cigarettes and digitally enhanced packaging is CigaRv, a “Mobile Man Cave” on wheels that brings a cigar lounge to any event, regardless of local smoking laws. The Mobile Man Cave is a 26-foot, 1976 GMC motorhome that has been remodeled with comfortable couches, granite counter tops, four satellite-equipped flat-screen TVs and two large humidors. Also included are “two of the most powerful ventilation systems available,” in the Californian company’s own words. Seating is available for eight to ten people, with standing room for a few more. Perhaps most important of all, some 400 cigar varieties are on hand from makers all over the world.
Launched roughly a year ago, CigaRv operates throughout the Bay Area and Northern California, broadcasting updates on its current location via Facebook and Twitter. It’s in the process of forming partnerships with local vintners, but it’s available for private rental as well. One to partner with or emulate in your area? Spotted by: Cecilia Biemann