Entrepreneurs vying for a share of the children's market should look out—your competition just got harder to size up! Three-year-old Mia Bergman is being credited with inventing a new product for fellow pint-sizers that could well be a hit in toy stores. Mia's mother, along with her business partner, decided to capitalize on the young tyke's fondness for burying small items in Play-Doh to dig out and rebury. So, they whipped up a batch of their own dough—using a nontoxic combination of flour, water, salt and a touch of lavender oil for scent—buried some small token items inside, and voila—Treasure Dough was born!
Treasure Dough is available in an assortment of colors and themes, including “Princess Loot,” “Under the Sea,” “Zany Zoo” and “Dino Diggers.” Each bucket retails at USD 14 and includes 12 to 13 small toys that children can discover to play with and rebury at will. Because the items may pose a risk of choking, Treasure Dough is recommended for children ages three and up and can be purchased online and in a handful of select stores. Not a bad start for a toddler! It just goes to show the power of knowing what appeals to your intended market! ;-) (Related: Facilitating kidpreneurs.)
Website: www.treasuredough.com
Contact: alexia@treasuredough.com
Spotted by: Gwen Yuffa
This is possibly the most irresponible childrens product I have ever seen. What are kids most likely to do with Play-Doh? Eat it! And what is inside this Play-Doh? Perfectly sized toys to get stuck in a childs throat.Beware.
All children love to play with mud and stones, and this is just an indoor version. Risks of swallowing parts have been around since 'children' were first invented. Get your kids outside, nature offers them so many toys for free. For those poor children who do not have the option, then who better than 3 years olds to say what is fun!