Created by a Dutch company, Brickadoo is a building toy. Instead of providing an easy click-and-go system (like Lego), Brickadoo building kits come with little bags of mortar.
Children mix the mortar in a mixing tub and slap it on the bricks with a small trowel. If they want to build something else, they just dip the entire house in water, which dissolves the mortar and releases the bricks for another round of masonry. Each kit comes with enough mortar to rebuild a house three or four times.
Brickadoo bricks are made from natural materials and are free of artificial additives. Besides real bricks and mortar, building kits also come with wooden doors and window frames, and little foam figures of people, cars and animals. Currently available designs include houses, a pizzeria, supermarket, and flower shop – enough to begin construction of small brick city.
Considering how fascinated most children (and many of their parents) are with construction and building, this could well be a hit. Time to snap up regional distribution! And if you work for Fisher Price or Hasbro, you might want to add Brickadoo to your shopping list ;-)
Website: http://www.brickadoo.com
Contact: info@brickadoo.nl
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;-)
This is a very nice product and I have seen it in Holland, many children build and rebuild the houses.
From February until May 2006 a large campaign for the SOS Children Fund in the Dutch market has been realised. The event ‘Brick a village’ was supported by six retailer organisations (with over 2.100 stores). The campaign was very successful. Nearly 400.000 Brickadoo boxes were sold in 10 weeks. The money for SOS Children’s Villages was collected by selling the Brickadoo box with an extra margin (1 Euro till 1,50 Euro). This extra profit was used for a village in Guinea Bissau (West-Africa) of SOS Children’s Villages. More then 350.000 Euro has been risen for this project.
Children love to play Brickadoo. Do you Brickadoo?
I wonder why this topic is reported now.
In Belgium, we have this kind of "brick-and-mortar" toys already in the shops for over 10 years !!
In Holland too, I remember seeing this product in stores years ago.
Hey Marc (and 'me'), please do let us know the name(s) of these products?
I can remember playing with something similar as a child around 45 years ago! There were real minature bricks that were stuck with paste, blueprints and wooden doors and windows - always wondered what happened to it
My father bought me a construction set just like this when I was six or seven. The bricks were made out of some kind of terracota material and the plans were printed on blue paper like 'real' blueprints! :)
I remember that I loved it far more than all the other building sets I owned, but when the 'cement' ran out we couldn't buy any more. Or maybe my parents just chose not to!
Anyway, that was well over 40 years ago. I'm 50 now and enjoying reminiscing.
A South African plumber developed a similar product independently a couple of years ago - see www.juniortradesman.com. It's been very popular here - and the mess is really not that bad!
The product is complete new in the way it is designed, the white bricks can be painted, the doors and windows are from real wood (no plastics).
The price is relatively sheap (compared with the other stuff). That's what I found out in The Netherlands.
Hi, This was developed by a young South African lad a few years ago - it is called Junior Tradesman. My kids (boys) love it. There is a basic starter kit and then add on components such as garages kits etc.
I appreciate this may well be a novelty in some places, but I played with just this thing (bricks were red) 15 years ago. I am not going to claim this was a Spanish invention because I don't care either way, but at least in Spain it has been around for a good while.
Actually, I have been to the British Museum last week and they had these miniatures in the Egyptian wing that I am sure kids played with a few thousand years ago...
New generation is grow up with computer and games. I believe, interactive toys have bigger market.
Well.. that's not a new idea... I used to have such "toy" over 15 years ago in germany. Altough the new version might be better looking...
When I gave the Postkantoor-box to my childeren they were happy to get it.. But my wife told me it is still in its original wrapping in their room... because they are behind the computer all the time!
In Turkey it is a great success too, see video: http://www.oyuncaksite.com/basinda.html
Interesting...but way too messy. A chore to mix and a chore to cleanup. I would be mad at the former friend that gave this to my child.
kdogchitown | June 28, 2006 5:35 AM