London begins labeling the physical world with calorie loss indicators

London begins labeling the physical world with calorie loss indicators

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Some people are fitness freaks and some are couch potatoes, but it actually doesn’t require rigorous exercise to stay in good shape. We previously wrote about Coca-Cola’s Work It Out Calculator — which details the small tasks that cancel out the calories in its products — and now the UK’s StepJockey is a project that raises awareness of the health benefits of actions such as taking the stairs, through smart labels that detail how many calories can be lost by climbing them.

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