Innovation That Matters

At London bus stop, interactive ad shows different content to men and women

Advertising & Marketing

Plan UK's recent ad used facial recognition software in conjunction with an HD camera to determine whether a man or woman was standing in front of the screen, and then showed different content accordingly.

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The Girl Store Plan UK’s

Website: www.plan-uk.org/choices-for-girls

Contact: www.plan-uk.org/contact-us

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