For many, exercise is more of a chore than something to look forward to, and for others it’s only bearable if there’s a distraction to take their mind off what they’re actually doing. In the past, Blue Goji has successfully tricked people into doing exercise to control games characters. Now The Fit Sessions in the UK is hoping to entice alternative music fans — not typically the most sporty types — to keep fit by bouncing along to the indie genre’s more upbeat tracks.
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