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Idea Database // Industry

Marketing & Advertising

In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times image

South Korea In Seoul, retailer uses 3D QR codes and the sun to deliver discounts only during its quiet times

on May 18, 2012 and filed under: Marketing & Advertising

Korean Emart recently placed 3D QR code sculptures throughout the city of Seoul that could only be scanned between noon and 1 pm each day — consumers were given discounts at the store during those quiet shopping hours.

Sensory alarm broadcasts late-night fridge raids on users’ social networks image

Brazil Sensory alarm broadcasts late-night fridge raids on users’ social networks

on May 15, 2012 and filed under: Lifestyle & Leisure, Marketing & Advertising

The Virtual Fridge Lock aims to help users stick to their diets by sending an alert to their social networks when the fridge is opened late at night.

In New York, bedroom furniture store lets customers nap for free image

GreeceUnited States In New York, bedroom furniture store lets customers nap for free

on May 11, 2012 and filed under: Marketing & Advertising, Retail

Visitors to the eco furniture COCO-MAT store in New York can test the quality of the outlet’s beds while catching 40 winks in a hotel room-like space.

Site matches event organizers with land owners willing to rent image

United Kingdom Site matches event organizers with land owners willing to rent

on May 3, 2012 and filed under: Marketing & Advertising

UK-based Field Lover is launching its field matchmaking site, which aims to make it easy for those with land to lease to find renters and vice-versa.

In Mexico, supermarkets offer low-cost divorce gift cards image

Mexico In Mexico, supermarkets offer low-cost divorce gift cards

on May 2, 2012 and filed under: Marketing & Advertising

Law firm Abogados Postulantes en Sociedad is out to prove that separation does not need to be painful with its Libera Pass divorce gift card, which customers can buy for themselves or a friend.

Flavored parking tickets for sensory advertising image

Brazil Flavored parking tickets for sensory advertising

on May 1, 2012 and filed under: Marketing & Advertising

GrupoFourMidio is now enabling drivers to sample products by infusing flavors and smells into parking tickets in Brazil.

Rewards for users recommending apps to friends image

United States Rewards for users recommending apps to friends

on April 26, 2012 and filed under: Marketing & Advertising

buzzdoes is an app add-on feature that pays smartphone and tablet users to suggest apps to friends.

Alarm clock app rewards users for guessing which city’s sounds they wake up to image

Sweden Alarm clock app rewards users for guessing which city’s sounds they wake up to

on April 24, 2012 and filed under: Marketing & Advertising

Users of Lufthansa’s free Anywake app are awoken to the sounds of a random city — if they guess which one it is, they’re rewarded with discounted tickets to that destination.

Product placement firm serves brands with an ethical agenda image

United States Product placement firm serves brands with an ethical agenda

on April 23, 2012 and filed under: Eco & Sustainability, Marketing & Advertising

Green Product Placement is a New York-based company that works on behalf of makers of eco-minded goods to ensure that their products become an integral part of the production design in a film, television program or web series.

Australian beer brand crowdsources ideas for a new island getaway image

Australia Australian beer brand crowdsources ideas for a new island getaway

on April 23, 2012 and filed under: Marketing & Advertising

XXXX Island is a crowdsourced initiative by Australian beer brand XXXX Gold to outfit a newly acquired island in the Southern Great Barrier Reef as “the ultimate destination for mates’ trips away.”

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