Australian Passout Marketing is using nightclub hand stamps for advertising.
Inked on the hands and wrists of nightclub patrons, passout stamps are used as proof that someone has paid admission, is of legal drinking age, or can gain re-entrance to a club. Passout Marketing deemed this space too good to go unbranded, and has started working with venue owners and advertisers to stamp marketing messages on club hoppers. As they put it, Passout Marketing allows companies to "get their brand name right onto the skin of their target market".
Passout Marketing owns the rights to use the pass-out stamps of a majority of Australian nightspots, giving them exposure to thousands of men and women aged 18-32 every week. They currently cover over 2,500,00 people each year, and venues are given a cut of ad revenues.
The idea is spreading: The Cool Hunter recently featured stamp advertising in India, which was limited to a (very sensible) 'don't drink and drive' campaign.
Opportunities? This one's easy to set up. Start-up costs are minimal, and entrepreneurs that have connections to both nightspots and advertisers should be able to get up and running in no time. Sounds like a nice sideline for young ad agency employees ;-)
hi
i am looking forward to this if you can mail me the details it will be great.
i am from Delhi India
Regards
Prav
Hi,
Very interesting idea please send me more information about it. I have a production companie in Portugal and this can be a revolutionary offer to me customers
thanks
Hi
If you could send me any more information on this I'd love to hear it.
Many thanks
J
Dear Praveen, Paula and Jonathan:
Springwise.com is a daily publication that discusses interesting new business ideas from around the world. We just publish the ideas, and don't actually represent any of the brands mentioned on the site.
Our best tip to you would be to get in touch directly with Passout Marketing and ask whether they are interested in expanding to your regions.
Best regards,
Michell
Hi,
I love the idea of the pass-out stamps. It could be a great advertising tool!! I'm in the car business and would love my name on everybody. Please send me additional info. Thanks you.
Enjoy your day... Mary
Advertisements stamp directly on the skin of the most sought after demographic is absolute genius. Imagine the buzz this could generate.
Hi
Very interesting idea please send me more information about it, i have a advertising company in Russia and i'm sure it would be very interesting for my clients too,
Look forward
Thank you
Yours faithfully
I am looking to purchase a stamp with our company name on to use with non toxi ink that can be used safely on skin.
Please advise where I can purchase this producet.
Thanks
Sarah
This is very nice idea. if possible to send me the detail. this is sohel from Bangladesh.
Hi
If there is anymore information on this concept or similar ones then i would be very grateful to recieve it.
Many thaks karl (England)
I have heard there is a similar company in Sweden providing rubber stamp advertising, http://www.markas.se
Send me more information on this please
Hi,
This is a very simple but great marketing Idea. Kudos!! Please mail me contact details I want more.
Sam Onyango
Hi,
Connected to this article - I've seen this concept in action in London recently: Stamps used for smokers at Walkabout bars are Southern Comfort logos.
Hi
I have a new business in the UK that does exactly the same thing and we also intend to expand our services to include a variety of creative advertising packages aimed at young people. We currently have clubs across England, Scotland, Wales and Ireland. If there is anyone who wants to be a part of this whether it be advertising with us, your thinking about setting up a similar business or if you just want to know more about us then please get in contact. Our website is currently under construction so until then you can contact me at after8marketing@hotmail.co.uk.
Kind Regards,
Karl Greenshields
Hi
I have a similar business in the UK. We also intend to expand into a variety of creative advertising ideas aimed at young people. If there is anyone that wants to be a part of this business whether it be advertising with us, your setting up a similar business or you just want to know more then don't hesitate to contact me at after8marketing@hotmail.co.uk
Kind Regards
Karl
I am not sure how that would work with alot of these nightspots now using armbands
Hi,
I would like to start similar business in Russia. And I need more information about it, especially i'm interested in purchasing inks for stamps. Thanks for your help