March 14, 2006

Appealing to the IM-generation, Eccky (created by Media Republic) is a multi-player concept that allows two people to create a virtual baby, add it to their MSN buddy list, and guide it through its childhood and teens. (For information in English, check out Eccky's weblog.)

The look and characteristics of the child are based on the unique 'DNA' of its parents, which is derived from a quiz the couple takes before conception. The parents then have 6 days (each real world day is equal to 3 Eccky years) to raise their Eccky into a happy, well-functioning 18 year old. Which is where instant messenging comes in: as with real children, communication is the key. Parents chat with their Eccky via MSN Messenger like they would with anyone else. Because Eccky is – in essence – a very fancy chatbot, it can engage in a conversation, responding with over 45,000 different answers about 3,500 recognized topics.

The consumer price for creating an Eccky is EUR 1.50. In The Netherlands, supermarkets just started stocking several million bags of Doritos tortilla chips containing codes that are valid for the creation of one Eccky on the Doritos website, where users can find and flirt with potential co-parents (talk about a whole new level of dating and tryvertising ;-).

Of course, the virtual child also needs to be fed and clothed, all of which costs credits. Extra credits can be bought by dialling a pay-per-call number, or by buying extra bags of Doritos. An innovative approach to sponsored content and in-game advertising, further underlining Kevin Kelly's 'online culture is the culture' statement. Time to partner with the Ecckys of this world?

 

 

Comments on this idea:

thannks

it sounds great but i cant figure out how to make one. could you help? =]

Hello Jessy,

If you send an email to team@eccky.com we can help you with all your questions.

hello,
eccky is really fun. I already made 7! Yhey start to really Talk when they are 3.

how do you start the game????????

how old must you be???

how do i sign up

that's sooo cool how many kids are we allowed to have?

this site is pretty cool i just became a member but its interesting

well i have an eccky and today is march 24 2008 and ecky is not working on my computer... soooo my sister says eccky is under construction and i wanna see my baby because i am going to extremely mad if my child is going to be older than their age..............
ihave three children
shaniya , darion , jerrel
1y 14 14
so i dont know what their problem is but i gonna complain to the maneger just like my sister brianna sooooooooooooooooo i dont know what yall eccky fans and crap lik dat is gonna do but i know what im gonna do soooooooooooooooo dont just flick through this message like what yall usually do ok fans ok.


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HOW DO I START MAKING ONE?

i really want too make a Eccky but i put the wrong D.O.B in now it says i cant do it can someone help me :(

hey how do i make one??

i have the same problem as jessy but i still dont get it can you plz help me???

Hey i have already make an account on Eccky.com.I also have invited my friend Chris to make an eckky with me and he accepted it and now it says This Eccky Is Ready For Arrival.But I read the handbook it says the eccky comes right after you request it.But my eccky is still not here.What do i do?

Hey i have already make an account on Eccky.com.I also have invited my friend Chris to make an eckky with me and he accepted it and now it says This Eccky Is Ready For Arrival.But I read the handbook it says the eccky comes right after you request it.But my eccky is still not here.What do i do?

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