Much akin to an all-you-can-eat buffet or an all-you-can-read digital magazine subscription, New York-based airline JetBlue now offers customers a month of unlimited travel for USD 599.

Announced yesterday and extending through Aug. 21 while supplies last, JetBlue's All-You-Can-Jet offer lets anyone buy a pass that's good for unlimited trips to any of the airline's 56 international and domestic destinations between September 8 and October 8 of this year. Pass holders will have access to every available seat on every flight—no limits on seats, and no blackout dates—and they can book travel up to three days in advance of their trip. The only requirement is that they sign up for the airline's TrueBlue loyalty program before booking flights; buyers of an All-You-Can-Jet pass will also be awarded 35 TrueBlue points for their purchase. Taxes and fees for trips internationally and to Puerto Rico are not included.

The all-you-can-fly concept isn't entirely new, it should be noted: American Airlines reportedly offered a lifetime AAirpass through the Neiman Marcus catalogue several years ago—for USD 3 million. Will this shorter-term—and far more affordably priced—version fare better? One to watch!

Website: www.jetblue.com/deals/all-you-can-jet
Contact: www.jetblue.com/help/contactus

Spotted by: krautland

If billboards can be used to give out free samples of scarves, caps and gloves, why not a little sympvertising in the form of a branded dinghy? Which is just what Indian mobile provider Aircel recently did in Mumbai in the days leading up to this year's monsoons.

Aircel's billboard, erected by outdoor agency Primesite near Mumbai's Milan Subway, bore a large, inflated dinghy along with the line, "In case of emergency, cut rope." And on July 15, such an emergency did indeed arise when monsoon floods made the Milan Subway virtually impassable. The rope was cut on Aircel's billboard, the boat was released, and stranded pedestrians were ferried to safety. The result? Near constant local media attention for Aircel, even including the headline, "Aircel did what [government agency] BMC did not." Reportedly, Aircel now plans to implement something similar in Delhi and Kolkata as well, according to afaqs.

Beyond generating free publicity, of course—glowing as it was—Aircel's effort is also a prime example of the corporate generosity that's increasingly being expected by today's consumers—referred to by our sister site as Generation G. Whether it's helping wildfire victims find a bed for the night or generating support so financially strapped families can keep their homes, there are countless ways companies can show that they care. Help consumers, and you help yourself! ;-)

Website: www.aircel.com/Mumbai_sails_through_aircel/
Contact: www.aircel.com/ContactUs/contactus.asp

Spotted by: Murtaza Ali Patel

On a munchie mission? The Warm Cookie Radar at Specialty's Cafe & Bakery tells customers exactly where the nearest batch of just-baked cookies is.

While supplying office workers with handmade sandwiches, pastries and baked goods since 1988, the Bay Area chain is mainly known for its cookies. The Warm Cookie Radar uses Google Maps to show customers where cookies have recently been baked. Customers can click on a location marker to find out when particular batches rolled out of the oven, or can use the 'find warmest cookie' to go straight to the freshest batch. Real cookie monsters can sign up to receive email alerts.

Like twittering taco trucks and Albion's Baker Tweet, the Warm Cookie Radar is an online version of Krispy Kreme's familiar 'Hot Now' signs. Which, when it comes down to it, is just a more enticing way of saying 'Buy now!' For small businesses, it's a relatively simple marketing tool that could help boost revenues. One to try out!

Website: www.specialtysdirect.com
Contact: www.specialtysdirect.com/home_feedback.asp

Spotted by: Brent Cohler

Companies in need of graphic design can already crowdsource that work on sites including SitePoint, crowdSPRING and Inkd. Now customAdArt is bringing similar capabilities to the buying and selling of photographed images.

Typically, advertisers in need of photos must browse through reams of them on stock photography sites, which may or may not have anything close to what they were hoping to find. Now in beta, customAdArt aims to turn that model on its head by allowing advertisers to post requests for specific shots and then have member photographers shoot and submit their best efforts to satisfy them. Advertisers begin by posting a job on the site, including a description of what they're looking for, a price (the minimum is USD 100), and a deadline; listing the job costs USD 50. For two weeks—or until a winner is selected—photographers can submit their best entries for the advertiser's consideration. When clients find a photo they like—they can provide feedback first, if necessary—they pay the artist directly. In return, they gain full rights to the purchased image.

customAdArt has the potential to save advertisers the time and money they would have spent trying to find the perfect image; photographers, meanwhile, are spared the necessity of "blindly shooting and hoping that someone might be interested in their particular image," as the site puts it. Will crowdsourcing be as controversial in commercial photography as it has been in graphic design? Only time will tell. In the meantime, one to watch!

Website: www.customadart.com
Contact: www.customadart.com/contact_us.php

Spotted by: Rob Gregory

Much the way consumers can solicit feedback on their own appearance through checkyourimage.com, marketers can now get early thoughts on new designs and concepts through a community of peers at Concept Feedback.

Currently in beta, Concept Feedback is designed specifically for marketers, graphic designers and web developers to provide a simple tool for getting free, sincere feedback from like-minded professionals. Website designs, ads, logos, videos, presentations and more can all be uploaded to the site and submitted for review by other members; the person posting the material keeps all rights. Using a standard review template for consistency, professionals participating on the site can then offer their constructive advice, which gets automatically collected and archived for the submitting member. A system of reputation scores, meanwhile, keeps members honest and helps interpret their advice. The result, according to Concept Feedback, can be that any design problems are caught earlier, ensuring that only high-quality ideas make it into launch.

Andrew Follett, the company's founder and CEO, explains: "Most small business marketers and freelancers lack the budget and resources it requires to obtain useful feedback on marketing concepts. A third-party point of view can be critical to launching a website, advertising campaign or concept that is clear, concise and effective."

Two heads are better than one, as the saying goes, and in June Concept Feedback was already approaching 500 users. There's no doubt other professions could benefit from something similar--how about applying this to the industry of your choice? (Related: 'Open-mic nights' for business ideas — Professional feedback, instant and peer-to-peer.)

Website: www.conceptfeedback.com
Contact: www.conceptfeedback.com/contact

Spotted by: Stas Zlobinski