Hot on the heels of Spotrunner, which we featured a few weeks ago, comes Spotzer. Like Spotrunner, Spotzer offers ready to air TV spots at a fraction of the price of tailor-made commercials.
Spotzer is currently in 'alpha' phase, and busy building a library of pre-produced commercials. The Dutch-American start-up will use a number of methods to keep costs down. It's using excess capacity at large production studios and creating sets of commercials in one go, using the same amount of resources (actors, locations, travel expenses) that would traditionally be required for a single shoot. Spotzer will also be buying unused footage from ad agencies and marketing and film schools. Television archives form another source: Spotzer has access to the BBC’s archives, a veritable treasure trove for a wide range of moving images, including decades-old material that now looks delightfully retro. Last but not least, Spotzer is working on an online platform to allow freelancers and pro-amateurs to contribute video footage.
All of Spotzer's spots are suitable for use by a wide variety of companies, who can personalize videos by adding their own message and voice-over. Advertisers don't get exclusive use of an ad; they licence it for a specific region. Spotzer offers highly targeted media planning, helping advertisers find the right mix, reach and frequency to fit their aims and budgets. Besides regular television advertising, Advertisers can also run internet and mobile video ads, as well as advertising on out-of-home television, such as digital screens in office buildings, airports and restaurants. The beauty of the concept, of course, lies in creating something once, and selling it over and over again. Opportunities? While Spotzer and Spotrunner try to conquer the North-American and European markets, now is the time to launch similar initiatives for the rest of the world.
Website: www.spotzer.com
Contact: info@spotzer.com
I found this site which already doing for the online video advertising space: http://www.videoadfactory.com/
i am a business studies student.i found it useful 2 me,but i want u 2 give me new and best business idea for PAKISTANI market with in budget 5 millions.i will be thankful to u,if u assist me.
To commenter Qasir:
One main idea behind Spotzer is maximizing existing resources (already paid for by others before). Instead of asking the forum "I want u to give me new and best business idea...etc" why don't you yourself, being in Business Studies, STUDY how to adapt that idea to your Pakistani market? What similarities are there in scale, or type of situation? THINK, don't just ASK!
http://www.thoughtequity.com has been doing this for a few years now. It is a great idea and much less expensive than producing your own commerical. The only complaint is they can be so generic, that you loose the value of a targeted message. Works only for generic type of businesses like real estate or other service industries.
Template ad companies like the ones mentioned above offer air time with service charges that can amount to many times the cost of a custom-made commercial! The templates can also dilute your brand. Instead of a look-alike template ad, see Cheap-TV-Spots.com which is the most award-winning discount TV ad agency in the world. It costs far less for a custom-made ad via Cheap TV Spots because they do not add high fees like template pushers do. Another reliable agency is TVSellsRealEstate.com which produces TV ads for free with a very inexpensive air time package. BooksOnTV.com does the same free TV production for book publishers that want to promote a book or author, locally or nationally.
This idea has been around for a little while now (Thought Equity and others). These days, Thought Equity (one of the first to do it) seems to be more focused on selling stock footage -- as opposed to selling template ads. Template ads are a tough sell to advertisers. Those who can afford TV can usually afford the high cost of producing an ad; on the flipside, local advertisers (the target market for template ads) are more concerned with their media buy than the content of their ads (it's the reason you see those cheesy local furniture store ads). With the cost of the media buy, these advertisers expect the broadcaster to make the ad for them. They see no value in a slick ad.