Women in the United States can now sign up to test-drive new products in exchange for their honest opinions and reviews at SheSpeaks.com. Similar to Cherrypicka, which we recently highlighted, SheSpeaks is an online forum for product reviews. Only at SheSpeaks, there's no cost for product testers, and products are chosen for reviewers based on their interests. (At Cherrypicka, members do the picking.) And as the name indicates, SheSpeaks is for women only, which isn't surprising since women control over USD 5 trillion in spending in the United States and are responsible for 83% of all consumer purchases.
Here's how it works: when users sign up, they complete a questionnaire about their interests, hobbies, likes and dislikes. SheSpeaks selects an appropriate product match, which the members receive in two to three weeks. Products are theirs to keep, as they try them out in their own homes and as part of their everyday lives. In exchange, members provide their candid feedback online on the SheSpeaks website. Discussion boards allow testers to exchange views and opinions with other women who have tested the same products. And after a test is complete, they can get the scoop on how their reviews may have impacted a product before it goes to market, which creates a nice feedback loop.
Membership at SheSpeaks is free, and the site also offers free products, special offers and valuable coupons for members to pass onto their friends. Not only does this form of tryvertising equal efficient and effective product research for manufacturers, but it's a great way for them to connect directly with their intended markets. Product testing and sampling combined with an online community: definitely a concept that easily could expand to other product categories, countries and demographics. As long as opinions aren't filtered or censored ;-)
Website: www.shespeaks.com
Contact: www.shespeaks.com/contactus
Spotted by: Kare Anderson
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Yourbigears.com might be a greatidea for spoken word but it still lacks a lot of loopholes in the execution: small not too good funded company for furtherresearch, only in English, humans have to type spoken words and with different dialects/slang multiple errors are made, no opportunity to distill keywords in the response.
No, Jon, if you tryto push your own company do it right and not half done.
Nice idea. On that last comment - "As long as opinions aren't filtered or censored" - to help on this, they could preserve a % of the feedback in verbatim form, using www.yourbigears.com - which will not only preserve the verbatim feedback, but enable them to listen to the emotion behind the words. BigEars is a sophisticated & dynamic phone response system enabling companies (DIY) to capture, sort, share and preserve verbatim responses, with ease, to targeted/structured questions. Yes, a short plug for my company :-)
Jon | April 18, 2007 8:51 PM