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Miracle-Gro partners with tech entrepreneurs to create location-based gardening advice app

If the number of innovations we’ve come across that help homeowners start gardening inside and out – such as the easy-to-use Patch – is anything to go by, it may provide some proof that the grow-your-own trend is still in full bloom. Our latest spotting is Sprout It, an app that not only provides location-specific advice to green-fingered consumers, but also aims to raise awareness about a brand pivot for its sponsor.