M&M’s Faces takes gravanity to another level

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Back in 2003, we wrote about M&M’s personalization service, which lets customers pick colours and have texts and logos printed on M&M’s. As we pointed out, it’s a great example of mass customization. And of what our sister-site trendwatching.com dubbed gravanity. M&M’s has now taken the concept a step further by allowing customers to have their own likeness printed on the candy: M&M’s Faces.

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