Mobile app rewards Londoners for journeys on foot and bike

Mobile app rewards Londoners for journeys on foot and bike

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As London gears up for the 2012 Summer Olympics, an unprecedented crush is expected to hit its public transportation systems. Much the way Home Run offers group runs as an alternative designed in part to alleviate some of that pressure, so the new re:route mobile app from Recyclebank and Transport for London uses a reward system to encourage consumers to walk or cycle instead.