Mormor

ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});

Nostalgia. Design. Generation C. Storytelling. Knitting. Senior citizens and baby boomers. All these ‘trends’ beautifully come together in Danish Mormor.nu, an online store that sells baby and children’s wear from the time when grandma herself was a wee lass. (‘Mormor.nu‘ is Danish for ‘Grandma.now’). In fact, the company’s employees stem from an era when everything was made by hand, the youngest employee being 68 years old.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update

Read Next: