Personalised newspaper targets young readers
The death of the newspaper may be oft-discussed and widely predicted, but every once in a while a bit of evidence comes along suggesting that those predictions might be premature. Last year we saw the arrival of The Printed Blog, which aggregated blog content into a newspaper package tailored for local readers. That effort didn’t survive the year, but now a German counterpart has picked up the torch and revived the idea with a personalised web-to-print newspaper service aimed at young readers.
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